Italian fashion house Dolce & Gabbana will drop an exclusive Haute Couture NFT collection later this month. It will cooperate with UNXD, a marketplace for digital luxury and culture built on Polygon, in a bid to “bridge the physical with the metaphysical.”
“Collezione Genesi” NFTs will feature items personally designed by Dolce & Gabbana co-founders Domenico Dolce and Stefano Gabbana.
The collection will launch publicly on Aug. 28 at the start of Dolce & Gabbana’s Alta Moda couture show in Venice, with the official auction going live on Sept. 6.
Speaking during a Twitter Spaces Livestream Friday, UNXD CEO Shashi Menon said:
“We have a very deep relationship with the house of Dolce & Gabbana and have been working with them for many years. When we proposed the idea to them, we were really enthused by how the team was taken by it. What is important here is that fashion is fundamentally an artistic medium.”Shashi Menon, UNXD CEO
Dolce & Gabbana is not the first luxury fashion label to enter the fast-growing NFT space. Earlier this month, Burberry, a British high-fashion brand, partnered with Mythical Games to launch its NFT collection.