Netherland-based top-tier football club PSV Eindhoven has partnered with local crypto trading platform Anycoin Direct for a sponsorship deal, which will pay the club an undisclosed amount of Bitcoin over the next two years.
According to PSV’s official website, the partnership’s primary goal is to “grow awareness of crypto and Anycoin Direct in Europe.” Eindhoven will be the first football club in the history of the European Union to get paid sponsorship in cryptocurrency only.
Frans Janssen, Commercial Director of PSV and crypto enthusiast, stated the following:
“The possibilities and the future that the world of cryptocurrency offers is very promising. As a club in the heart of the Brainport region, we are always innovating, and cryptocurrency fits well into this picture.”
Lennert Vlemmings, COO at Anycoin Direct, added: “The payment in Bitcoin marks the next step for the adoption of cryptocurrency in the EU.”
PSV Eindhoven already gained some experience in the crypto industry earlier this year, as the football club sold NFTs of the 1988 European Cup Final, which Eindhoven won against Benfica Lissabon.